Is Ford’s new Lightning a good idea?

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Lightning strikes.

The newest EV has been released and it is changing the industry, Ford announced the new Ford F-150 Lightning, an all electric F-150.

The new addition to the truck market has many people questioning the current state of a truck, some think it isn’t the way it used to be and that they should be big V8’s with bad fuel millage but others seem to like the change in the industry and the innovations that are being made.

Ford is making good strides to a changing industry and setting a new tone to an area they have dominated for over 44 years, the F-150 is the best selling vehicle in the US, not just trucks but all vehicles.

The new F-150 Lightning is a call back to the first performance F-150 called the SVT Lightning, the new Lightning is an all electric truck with a completely redesigned frame for the body to sit on. It is the typical skateboard frame with the battery packs sitting low and in the middle with two electric motors running the front and rear wheels, making it come standard with four wheel drive. The targeted power numbers are 553 horse power and 775 pound feet of torque making it the most powerful F-150 to date.

Ford’s innovation is going to completely change the landscape for electric trucks and vehicles by making a full size truck with a targeted range of 300 miles in a truck that will cost around $50,000.

The Lightning will have many different optional charging ways that can make charging faster and allow the truck to power your house if the grid shuts down and cannot charge the truck. The Lightning will also have a maximum towing capacity of 10,000 lbs. and up to 2000 lbs. of payload, very good numbers for an EV even though it will take away from range.

Manufacturers like Ram, GMC, Chevrolet, Toyota, and Nissan should be scared because of the affordability, capability, and respected name that Ford is bringing. Even though GMC announced the new Hummer EV, it is still going to cost upwards of $100,000, making it far out of reach for many people. Ram is behind on the EV game and instead have focused on making vehicles that will sell in the moment like the TRX and Dodge Demon, this may come back to haunt them in the future making it hard for them to get into the EV market and need to outsource battery and electric motor technology setting them farther behind.

Ford has made a great decision with the new F-150 Lightning and can only go up from where it is being marketed. Deliveries will begin spring of 2022 and reservations for all trim levels, from Commercial Grade, XLT (mid range), Lariat, and Platinum.

All automakers should be scared about what else Ford may come out with because it seems that they have a very good grasp on the move to electric and more models will be unveiled in the near future.